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Thea Pagel Productions
A world imagined is a world made possible through the power of experience.
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- Marketing and Communications Professional with Event ExpertiseEvents Services | Greater New York City Area, USSummary
With over 20 years of experience in the marketing and hospitality industry, Thea Pagel specializes in brand strategies and event marketing. Thea Pagel Productions connects messages with the appropriate target audiences. We utilize a combination of strategies, i.e. face-to-face events, social media campaigns, traditional advertising/pr and guerilla marketing to deliver multi-pronged messages. Our creativity is used to create results for you. We focus on understanding the unique needs and brand of each client in order to create experiences that feed the senses and leave guests with a meaningful impression. Thea Pagel Productions' corporate client list includes: AMD, Microsoft Europe, Clear Channel Communications, SAP and Red Bull. Government and Non Profits include New Orleans Bio Innovation Center and LA SPCA. Whether you are building, powering or reinforcing a brand or celebrating a personal or business milestone Thea Pagel Productions has the presence of mind, creativity and experience to articulate your message through a sensory rich event. Check out our website, www.theapagel.com, for case studies of our events.
Specialties: brand building through strategic events, event marketing, marketing consulting for small to medium sized businesses, creative concepts and design, destination management services in New Orleans, corporate and social event planningExperience- Nov 2011 - PresentManaging Director of Events, Global Marketing & Branding / NYSE Euronext
Manage a team of 12 event professionals who conceptualize and execute over 900 events a year. Create experiential events that connect our brand to our listed companies' brands in relevant and thought provoking ways. Develop processes and structure to further the objectives of the US Event Marketing Team and support the larger Global Marketing and Branding Department
- Oct 2003 - PresentOwner / Thea Pagel Productions
With over 20 years of experience in the marketing and hospitality industry, Thea Pagel brings a unique perspective to event marketing and brand building. She had hands on experiencing developing brands while on the opening team of the House of Blues, as well as, insider experience while producing events for brand leaders such as Microsoft and MTV. Her expertise encompasses both brand development, brand management, strategy and execution. Her specialty is creativity and delivering on projects from concept through execution.
- Mar 2001 - Jan 2003Vice President / Joel
As Vice President of Joel, a highly regarded catering company, Thea Pagel elevated the level of pofessionalism, client services and marketing at the company. She built knowledgeable sales, marketing and production teams that offered creative menus and food service, detailed floorplans and precise timelines. Through her relationships and reputation she cultivated a loyal corporate cleintele list that includes: Fox Sports (who hosted their SuperBowl event with Joel), Boehrinher-Ingelheim, Allergan, Intergen and Jansen Pharmacueticals. While there her team flawlessly produced food service for up to 15,000 guests.
- 1994 - 2001Director of Sales and Marketing / House of Blues
Thea Pagel was part of the opening team of the House of Blues New Orleans, the second venue and model for future venues within the company. House of Blues is an entertainment company whose venues celebrate the food, music and art of Southern Culture. She built the template for special events through out the company. She created menu packages, sales kits, and a sales and event production department. She was responsible for marketing the 350 seat restaurant and the 1,000 capacity venue. In 1990 she was instrumental in concepting, designing and marketing the expansion of the venue - the Parish, the private party space, as well as the exclusive, members only lounge and dining room, the Foundation. As Director of Sales and Marketing she was one of 4 on the Executive Committee who managed the 20 milllion dollar business. Client list included MTV, Microsoft, Computer Associates, Sun Microsystems, the NFL, Harley Davidson, Universal Pictures, Amgen Pharmaceuticals,
- 1994 - 2000Director of Sales / House of Blues, New Orleans
Thea Pagel was part of the opening team of the House of Blues New Orleans, the second venue and model for future venues within the company. House of Blues is an entertainment company whose venues celebrate the food, music and art of Southern Culture. She built the template for special events through out the company. She created menu packages, sales kits, and a sales and event production department. She was responsible for marketing the 350 seat restaurant and the 1,000 capacity venue.
- 1993 - 1994Corporate Sales Manager / Partysist
Education-
1985 - 1989Tulane UniversityB.A. in English
Activities: Chi Omega - San Marino HS
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- That is one happy CEO. Tableau had a great IPO! http://t.co/owLFA8RlMXMay 17, 13 from web Reply, Retweet, Favorite
- Exciting day on #wallst and @nyse congratulations to @tableau understanding Big data can improve our lives http://t.co/WE8Fb7rhr4May 17, 13 from web Reply, Retweet, Favorite
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- Knowledge is power. Power is money. Money makes the world go round. Info is going around for free. Freedom http://t.co/qHKGsCUkUa
- Marketing strategies used by healthcare. Cool. http://t.co/eAz7qtny6J
- Live Music and a Canned Patron http://t.co/wyHksBv397. Not interested in this. Watch the documentary exit through the gift shop.
- Can Women Succeed Without a Mentor? http://t.co/QttBFh40mZ via @thedailybeast @NYSEeuronext #NYSEwomen know the conversation needs to change
- How Boston exposes America’s dark post-9/11 bargain http://t.co/YhsZ8BNvF7 via @Salon
- In Financial Reform K.I.S.S. Principle works: Keep It Simple Like Glass-Steagall http://t.co/F7Ml6WkU1z via @BW
- Social media doesn't make everything simple http://t.co/7W1mO5dnw0
- RT @PRCNO: Our #preservation partners @NYLCstaff rang the opening bell at #NYSE this morning with @NYSEEuronext & @theapagel: http:/ ...
- RT @RyanGreenNYC: Strong Monday @NYSEEuronext, Peg Breen, President of @NYLCstaff with @JohnMerrell1 & @theapagel before #NYSEBell h ...
- Is Giving the Secret to Getting Ahead? http://t.co/aawLRfLxvJ
- China and the economy. http://t.co/gRWcaBxhe2Apr 05, 13 from web Reply, Retweet, Favorite
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- Wow - Secret Files Expose Offshore's Global Impact http://t.co/ncYD9Hjakj via @HuffPostPol
- News for International Women's Day: Progress in C-Suite | Exchanges http://t.co/ExAL2Q2uRq
- NYSE Euronext Hosts International Women's Day at the New York Stock Exchange http://t.co/Q9amyt7CFB
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About Us
- Events are truly a time opportunity to deliver strategic sensory impulses via form, texture, scale, sense and sound. Thea Pagel Productions is an event-planning firm that delivers strategic sensory experiences that awaken and inspire. TPP events transcend day-to-day happenings and provide an antidote in urban escape. Working with the most impassioned artists in the design, culinary, musical, and audio/visual industries, temporary worlds are actualized where clients and guests, for a defined period, take a virtual trip.
